Dan Ariely conducted a study in which he presented two different pricing structures for The Economist to two groups of 100 MIT students. The first group was presented with three options: online only for $59, print only for $125, and both print and online for $125. The second group was presented with only the first two options. Ariely found that the middle option (print only) influenced the students' decisions and made the premium option (print and online) seem like a better deal. This is known as the decoy effect. Ariely suggests using this technique to help consumers determine what they want and make the premium option more attractive.
https://twitter.com/alexgarcia_atx/status/1609203743500767233?s=46&t=svdVL3unNeNwXFrgvYjZEw
Related Resources
Understanding Unreimbursed Partner Expenses: A Tax Loophole for LLCs and Partnerships
Unreimbursed Partner Expenses (UPE) are deductions paid by a partner outside of their entity that are ordinary and necessary business expenses, but are not eligible for reimbursement by the Operating Agreement (OA).
6 Steps to Make 2023 the Best Year of Your Life: An Actionable Plan for Achieving Your Goals
The author provides a roadmap for achieving success in 2023, including creating an "anti-vision" of what one does not want in their life, breaking free from negative patterns and behaviors, cutting out what holds one back, seeking friends with common goals, documenting the process of achieving one's goals, and keeping a planner.
5 Tips for Effective Self-Care in 2023: Saying No, Setting Boundaries, and Investing in Your Happiness
The author shares five tips for effective self-care in 2023, including the importance of saying no, setting and enforcing boundaries, and investing in your own happiness.
© 2025 – Help With Things